Sales Funnel and Pipeline

The problem is that poor eyesight, reduced neuroplasticity, poor fine motor control and cultural invisibility/vulnerability experienced by the target senior users causes fear, anxiety and difficulty when utilizing mobile applications. This prevents an entire population of human beings from access to modern day wonders such as music streaming. Additional societal problems include that target senior users also experience reduced autonomy, are at significantly higher risk for depression and social isolation and are constantly taken advantage of in a world that was not built for them. The solution I am providing is autonomy, increased quality of life, joy, reduced stress, respect, cultural visibility, appreciation and an open door of accommodation into the world of music streaming through a simple, large button, large text, user-friendly music streaming app with a highly trained human-only customer service line with remote mobile app take over capabilities always available. 

The funnel is the customer's perspective of the journey from being in the target market to a suspect to a prospect to interested to committed to closed. A sales pipeline is the process to go through the sales representative's perspective of the process to close a deal. Sales are the oxygen for the company and it will die without it being kept up. The sales pipeline will help us analyze how healthy the company is through sales numbers in each quarter and the sales funnel helps us understand where those numbers are coming from. This allows us to manage the sales pipeline in response to different events and make sure cashflow is positive. For example, when analyzing the sales pipeline, the 2nd quarter was terrible which is usually our best quarter. When analyzing the sales funnel, we can see that the reason the 2nd quarter was terrible is because our interested customers are significantly lower since there was a global pandemic and our prospects are more focused on saving money and staying healthy.

In my company, the user funnel would be the following:

Target market: Assisted living facilities.

Suspect: Assisted living facilities that are interested in providing affordable entertainment, increased quality of life as well as sense of autonomy, connection and belonging for their seniors

Prospect: An assisted living facility has an outbreak of a sickness and the residents are isolated from each other causing reduced quality of life and increased risk of depression.

Interested: An assisted living facility has made an effort to learn more about our app by clicking on our website, contacting us to set up a meeting, or inquiring for more information.

Committed: A committed assisted living facility has agreed to sign the contract or has signed the contract.

Closed deal: The assisted living facilities has paid their first month and the senior residents at the facility are enjoying free access to music.

In my company, the sales pipeline would be the following:

Q1 (January 1st to March 31st): This might have higher sales due to the cold and people staying indoors more.

Q2 (April 1st to June 30th): This might have average sales.

Q3 (July 1st to September 30th): This might be the lowest earning quarter since people will be outside having fun.

Q4 (October 1st to December 31st): This might be the highest earning quarter since people may want to give their seniors the gift of music for Christmas. Also, it is cold and there is a higher incidence of sickness in the Winter. People are more likely to be spending time inside.